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AUGUST 2013

How Geniuses Generate Ideas

What made Leonardo da Vinci, Thomas Edison and Albert Einstein such creative geniuses? It wasn't reading books about How To Be More Creative, that's for sure.

The idea that creative people all sit in coffeehouses somewhere drinking lattes and scribbling genius ideas on their napkins is a myth. We tell ourselves, as a society, that a creative thought is as unique as a shooting star or a winning lottery ticket. Contrary to popular belief, one doesn't need to be an artist to be creative. Each one of us is a special kind of artist. Every one of us is born a creative, spontaneous thinker. The only difference between people who are creative and people who are not is a simple belief. Creative people believe they are creative, they have a particular identity and set of beliefs about themselves and thus become ... Read more


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